In 2011 JUST HYPE began as a small project, designing printed clothing and accessories. After winning a t-shirt printing competition, JUST HYPE had its first batch of stock, which sold out in a matter of hours. Within months, JUST HYPE Had started to evolve into one of the UK’s most recognisable brands. The first HYPE store opened in the Summer of 2013, and HYPE can now be found stocked in a number of stores worldwide. JUST HYPE has come a long way as a brand since just selling t-shirts and now covers a complete range of clothing for men, women and kids. JUST HYPE wants to serve as a lifestyle brand with products that include pretty much everything you can wear.