Traidcraft is the UK’s leading fair trade organisation. Its mission is to fight poverty through trade, practicing and promoting approaches to trade that help poor people in developing countries transform their lives. Traidcraft's unique structure - a trading company and a development charity working together - gives a distinctive perspective on how trade can be made to work for the poor. Traidcraft has a wide range of fair trade products to offer: food, tea, coffee, clothing, jewellery, accessories, homeware, toys, Christmas items, cards & paper and great gift ideas. Traidcraft also stocks some of the top fair trade brands like Geobar, Divine Chocolate & Cafedirect.