Antony Morato was created in 2007 by Lello, Giovanni and Tania Caldarelli, three young Italian brothers. Antony Morato quickly positioned itself as a successful player in the casual men’s sportswear category with the principle of “value for price”. Supported by a youthful attitude and clearly defined looks, Antony Morato has created a distinctive stylistic language in both of its wide-ranging product design and original communication strategies. Launched initially in Italy, the Antony Morato has garnered a loyal following of customers and quickly grown into an international competitor.