Jaded London was founded by London based siblings Jade and Grant Goulden in the summer of 2013. Jaded London is inspired by global street style from East London to LA and Asia. The creators of Jaded London are set about designing their trend focused collections now adored by celebrities and a growing army of dedicated followers worldwide. The designers are continuously developing unique prints and sourcing innovative fabrics to ensure Jaded London is at the forefront of trend and design.